Asaf Azulay is a Partner and Chief Marketing Officer at Team8.

At Team8, Asaf leads global marketing and positioning across the fund and its portfolio companies. Working within Team8’s unique model, which combines an in-house company-building team with a global network of C-level executives known as the “Village,” he partners with founders from inception to launch and growth – shaping strategy, narrative, product marketing, go-to-market architecture, and brand design to transform disruptive ideas into market leaders.

He led the evolution of Team8’s unified brand strategy under the positioning “Success by Design,” reinforcing the firm’s conviction that enduring companies are built intentionally – through insight, ecosystem, and structured venture creation.

Prior to joining Team8, Asaf served as Chief Marketing Officer and member of the Board of Management at Bank Hapoalim, Israel’s largest financial institution. He led all B2B and B2C marketing activity and oversaw a comprehensive brand transformation, launching the bank’s first full rebranding in over a decade. He also spearheaded the growth of “bit,” Israel’s leading payment app, driving mass adoption and top-tier customer engagement.

Following the Abraham Peace Accords, he led historic business delegations to the UAE and Bahrain, helping establish new economic partnerships between Israel and the Gulf.

Recognized as one of Globes’ 40 Under 40, Asaf is a data-driven, customer-centric leader who believes marketing is not only about strategy and growth, but about creating “magic moments” – where brand, product, and story converge to move people emotionally and influence behavior at scale.

He is a frequent keynote speaker on innovation, strategy, and leadership, mentoring founders and executives building the next generation of global companies.