About The Position
In cybersecurity, technology often overshadows the human element. At Nagomi, we’re redefining this balance by empowering security teams to align risk with defense seamlessly. As a leader in Automated Security Control Assessment, the Nagomi Proactive Defense Platform validates security tools against the most critical threats, delivers prescriptive remediation plans to reduce threat exposure effectively, and transforms complex metrics into clear, actionable insights—enabling teams to operationalize threat intelligence to take targeted, impactful action and communicate risk with clarity.
We’re seeking a results-driven Director of Revenue Marketing to lead our demand generation efforts and scale impactful marketing initiatives. In this pivotal role, you’ll shape strategies that ignite growth and engagement, orchestrate multi-channel campaigns, and drive alignment between sales and marketing. Join us to make an immediate impact and help redefine what’s possible in revenue marketing!
Key Responsibilities
- Campaign Strategy & Execution: Develop, implement, and optimize integrated multi-channel campaigns (email, digital ads, webinars, SEO/SEM, content syndication, in-person events etc., to drive qualified contacts and build pipeline.
- ABM Strategy: Create and execute Account-Based Marketing (ABM) strategies targeting key accounts, collaborating closely with sales to drive pipeline and revenue growth.
- Lead Management & Nurturing: Oversee the lead funnel, ensuring smooth handoffs between marketing and sales. Work with sales to refine MQL definitions, lead scoring, and conversion strategies.
- Sales Alignment & Handoff: Partner with sales teams for efficient MQL handoff, establish SLAs for lead response, and regularly assess pipeline performance to optimize strategies.
- Events & Conferences: Lead marketing efforts for virtual and in-person “revenue” events, including regional/vertical/field events, webinars, and company-hosted events
- Partner Marketing: Manage co-marketing initiatives with strategic partners, aligning on messaging, goals, and joint activities to build pipeline through partner channels.
- Marketing Automation & Tools: Oversee the demand gen tech stack (e.g., HubSpot, Marketo, Salesforce), leveraging tools for automation, reporting, and analytics.
- Content Collaboration: Collaborate with content and product marketing teams to amplify content that fuels demand generation campaigns.
- Metrics & Reporting: Define and track KPIs across marketing efforts, including lead volume, cost per lead, MQLs, SQLs, and overall marketing ROI. Provide regular reports and insights to leadership.
- Budget Management: Manage and optimize the marketing budget to maximize ROI, identifying opportunities to invest further in high-performing channels.
- Contractor Management: Oversee and coordinate contractors to support execution efforts as needed.
- Optimization & Growth: Continuously test, refine, and scale campaigns, leveraging data-driven insights and A/B testing to drive pipeline growth.
