Yoav Kolodner has spent his career turning enterprise software ideas into products the largest companies in the world run on. Before co-founding Tribal, he was a co-founder of the Salesforce Field Service product, leading ClickSoftware to a $1.4B acquisition by Salesforc. As VP at Salesforce, he led Service Cloud and Field Service from Tel Aviv, shipping mission-critical software to thousands of enterprises. His pattern is consistent – spot the shift before the market names it, build the conviction and the team, and take it from a whiteboard to massive adoption. He’s done it before. He’s doing it again.