Lior Sidi has spent over a decade doing one thing: making AI actually work, at scale, in production, for real users. Before co-founding Tribal, he led AI at Wix, building the LLM, RAG, and recommendation infrastructure that touched over 200 million users. His background runs from adversarial ML research in cybersecurity to shipping conversational AI that handled millions of support interactions. What sets him apart isn’t just the depth; it’s knowing which problems are worth solving, and bringing the right people together to solve them. The current AI revolution isn’t new to Lior. He’s been shaping it from the inside for years.