Roy Zur is a serial entrepreneur, attorney, and former 8200 cyber intelligence officer focused on the intersection of technology, psychology, and cybercrime. He is the Co-founder & CEO of Charm Security, building the Agentic Workforce to prevent and resolve fraud, scams, and cybercrime. Roy holds degrees in law and business from Tel Aviv University and is a Wharton alumnus in Advanced Finance. He previously served as an attorney at the Israeli Supreme Court and is the Founder and Chairman of the Omek Institute for Policy and Legislation