Asaf is Co-Founder and CTO of Reevol, a fintech company redefining global revenue with intelligent AI, unifying the customer to cash journey for smarter transactions, trusted relationships and seamless cash flow.

Asaf is a seasoned engineering leader with over 15 years of experience building and scaling innovative technologies. Most recently, he served as Engineering Manager at Meta, where he led global teams in the Market Intelligence and Partnership Growth organizations, expanding access to Meta’s products and driving monetization through data-driven strategies and machine learning. Prior to Meta, Asaf was the VP of R&D at ConvertMedia, a leading AI-driven video advertising platform, where he oversaw its product development and growth from inception to acquisition by Taboola (NASDAQ: TBLA).