Amit Assaraf is a cybersecurity innovator and entrepreneur, currently serving as a Co-founder and CEO of Koi. At Koi, Amit is pioneering the “Supply Chain Gateway”—a new cybersecurity domain that provides organizations with comprehensive visibility, assessment, and policy enforcement across all self-provisioned software. This initiative builds upon his previous work with ExtensionTotal, a tool that became indispensable to top security teams for detecting and mitigating threats in third-party software extension ecosystems.

Prior to founding Koi, Amit co-founded Landa, a proptech startup that democratized real estate investment. Landa achieved significant growth and secured over $45m in venture funding.

Amit’s career began in Israel’s elite Unit 8200, where he gained extensive experience in cybersecurity. Known for his hands-on approach and strategic vision, Amit continues to drive innovation in cybersecurity, focusing on securing the modern software supply chain.