The way enterprises collect, process, and leverage telemetry data is fundamentally broken. Engineering teams are drowning in an overwhelming flood of logs, metrics, and traces—yet much of it is redundant, irrelevant, or mismanaged. Organizations struggle with vendor lock-in, unpredictable costs, and inefficient data pipelines, making observability more of a burden than an enabler.
This is why we invested in Sawmills.
Sawmills isn’t just another observability cost-cutting tool—it’s pioneering a new era in telemetry data management. By applying AI-driven intelligence to telemetry pipelines, Sawmills gives enterprises control over their data at the source, optimizing quality, efficiency, and governance. The company is redefining how modern organizations manage observability data, ensuring that teams can extract maximum value while eliminating unnecessary waste and complexity.
The Telemetry Data Challenge: Beyond Cost
Modern cloud-native environments generate an explosion of telemetry data, a crucial foundation for observability, security, and performance monitoring. However, managing this data effectively is becoming a nightmare:
- Volume Overload: Enterprises collect far more telemetry data than they need, with up to 90% of it being low-value or redundant.
- Operational Burden: DevOps and engineering teams must manually configure, tune, and optimize telemetry pipelines, consuming valuable time and resources.
- Vendor Lock-In: Data is often tied to expensive, proprietary observability platforms, limiting flexibility and control.
- Unpredictable Costs: Observability bills are skyrocketing, with enterprises paying millions for inefficient data collection and storage.
Addressing cost is important, but the real challenge is governance, flexibility, and the ability to derive actionable insights from the data being collected. Sawmills is tackling this challenge head-on.
A Smarter Approach to Telemetry Data Management
Sawmills is creating the first AI-powered telemetry data management platform, allowing enterprises to take control of their observability pipelines with minimal manual effort. Instead of merely reducing costs, Sawmills enables organizations to optimize, structure, and intelligently route telemetry data before it even reaches observability tools.
Key innovations include:
- AI-Driven Data Optimization: Automatically identifies and removes redundant or low-value telemetry data before it inflates costs or overwhelms systems.
- Intelligent Routing & Storage: Ensures that high-priority data is directed to appropriate observability platforms while leveraging cost-efficient storage options for less critical logs.
- Automated Policies & Governance: Enterprises can implement one-click optimizations, ensuring that telemetry data is high-quality, structured, and cost-efficient.
- Seamless Integration with OpenTelemetry: Unlike traditional vendor-locked observability tools, Sawmills operates as an independent layer that integrates seamlessly with OpenTelemetry, giving companies full control over their telemetry strategy.
By eliminating operational inefficiencies and enabling smarter data decisions, Sawmills ensures that engineering teams can focus on building resilient, high-performing systems rather than constantly managing telemetry pipelines.
The Right Team for the Mission
Behind every great company is a team with deep domain expertise and a clear vision. The founding team at Sawmills is uniquely positioned to drive this transformation:
- Ronit Belson, CEO – A seasoned leader with experience scaling enterprise software companies like Testim, Cloudmeter, and Rollout.io to successful exits.
- Erez Rusovsky, CPO – Former CEO of Rollout.io and a product leader at CloudBees, bringing extensive expertise in developer tooling and product strategy.
- Amir Jakoby, CTO – Former VP of Software Engineering at New Relic, with first-hand experience in telemetry data processing and observability pipelines.
This is a team that has lived the problem and built solutions at scale. Their deep understanding of telemetry data challenges, combined with their proven execution capabilities, makes them the perfect team to lead this new category.
The Future of Telemetry Management
We see intelligent telemetry management as the next major evolution in enterprise infrastructure. Observability should be an enabler, not a cost center or operational burden.
Sawmills is not just about reducing observability expenses—it’s about transforming how organizations manage telemetry data, optimize engineering workflows, and future-proof their observability strategies.
We are proud to back Sawmills on this journey and look forward to seeing them redefine the way enterprises manage telemetry data. This is the future of observability—and it’s just getting started.
For more information; visit https://www.sawmills.ai/
