State and Local Principal

  • Claroty
  • United States
About The Position

We’re growing and looking to hire a State and Local Principal, who embodies our core values: People First, Customer Obsession, Strive for Excellence, and Integrity.

This individual will be an experienced vertically-proficient Technical Marketing professional with a proven track record of establishing cross-functional Marketing strategies for industry sectors or verticals, while acting as an OT and/or cyber SME within the sector(s). This role will be accountable for establishing an effective Marketing strategy to drive successful pipeline in the chosen states and/or select verticals while being the technical marketing expert for the sector. They will work closely with the GM, State & Local Government Sales to do so. This person will work as a partner with, and consultant to, Sales in determining the best ways to drive pipeline through Marketing campaigns and programs, but will also act as a coach and mentor to the Marketing functions (the “Public Sector pod”) to collectively drive and achieve success in pipeline creation and deal closure for the sector.

About Claroty:   

Claroty is on a mission to secure cyber-physical systems across industrial, healthcare, commercial and public sector environments: the Extended Internet of Things (XIoT). The Claroty Platform integrates with customers’ existing infrastructure to provide a full range of controls for visibility, exposure management, network protection, threat detection, and secure access. Our solutions are deployed by over 1,000 organizations at thousands of sites across all seven continents.

Claroty is headquartered in New York City, with employees across the Americas, Europe, Asia-Pacific, and Tel Aviv. The company is widely recognized as the industry leader in cyber-physical systems protection, with backing from the world’s largest investment firms and industrial automation vendors, as well as recognition from KLAS Research as Best in KLAS for Healthcare IoT Security, the Deloitte Technology Fast 500, the Forbes Cloud 100, and the Fortune Cyber 60. 

Requirements:

As the State and Local Principal, Your impact will be:

  • Understand and elicit vertical or sector-specific OT-related problems and opportunities from the Sales team and sometimes from prospects directly – and potentially from selected partners.
  •  With knowledge of the OT problems facing the sector, develop the best messages to articulate how Claroty solves the sector’s identified problems and obstacles in securing their OT.
  • Articulate the messages – with detailed proof points – in content (white papers, briefs, and other assets) and presentations for how the sector’s challenges can be solved by Claroty product capabilities, and the value this brings to their cybersecurity posture.
  • As the sector’s Marketing strategist and expert, help identify and drive the most effective Marketing campaigns and programs, testing to determine the most fruitful marketing channels to reach the sector. Closely collaborate with and guide the Marketing pod, driving regular working meetings and work streams, to do so.
  • Maintain “situational awareness” and measurement through analytics of the sector’s Marketing tactics across functions at all times to evolve, course-correct, and otherwise adapt the tactics accordingly to achieve success.
  • Maintain a deep understanding of competitive and complementary technologies and vendors specific to this sector, and how to position products in relation to them
  • Provide leadership and support for the marketing activities such as webinars, CxO roundtables, and other demand-generating activities. Represent the business at a small number of select industry events, where feasible, and share your thought leadership.

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