Monogoto-Marketing Operation

  • Monogoto
  • Tel Aviv, Israel
  • Full-time
About The Position

Monogoto is a cloud-based and API-driven global cellular connectivity provider, implementing secure IoT connectivity and Private 5G and LTE networks. The company offers an Infrastructure-as-a-Service (IaaS) solution for the IoT industry and enterprise companies.  

Job description:

  • Create unique and impactful messaging and communications for launches and customer announcements.
  • Manage content including product, industry, and thought leadership content through blogs, white papers, eBooks, videos, web pages, presentations, and more
  • Scale and deploy our unique messaging and brand voice into key owned and earned channels – PR, analyst relations, and social media
  • Source and manage external creative agencies as needed to ensure key collateral is delivered.
  • Design key web strategies to ensure brand and product narrative and experiences are unique and drive new revenue.
  • Design, plan, manage and optimize integrated campaigns across multiple channels to generate a pipeline to support customer acquisition activity.  
  • Develop and manage marketing technology stack (CRM and automation)
  • Plans and executes all web (website, blogs, docs), SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights and optimizes spend and performance based on the insights.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Evaluates emerging technologies.
  • Analyze digital data to draw key recommendations around website optimization.
  • Conduct social media audits to ensure best practices are being used.
  • Maintain a digital dashboard of several different accounts.
  • Coordinate with the sales team to create marketing campaigns.
  • Prepare emails to send out to customers.
  • Monitor key online marketing metrics to track success.
  • Ensure that the brand message is consistentPrioritize and allocate resource needs to align with the business needs in both the short and long term, achieving a balance between product growth, productivity, business continuity and quality initiatives.  Ensure project execution to achieve performance targets while meeting timing and budget constraints.
  • Manage and hand on experience all the go-to-market channels including: SEO, PPC, Social, BD, ABM…
  • Use business trends and customer needs to create actionable goals that create competitive advantage.
Requirements:
  • Positive in nature, and can-do attitude.
  • Capacity to own your projects end-to-end. 
  • Experience in B2B tech marketing, hands on.
  • Ability to work directly with executives and advocate for and take feedback on key initiatives.
  • Passion for storytelling and excellent writing skills.
  • Collaborative colleagues willing to pull others in and gain feedback when needed.
  • Curiosity and a creative mindset.
  • BA/BS required or equivalent experience
  • Fluent English speaker
  • Proven working experience in digital marketing
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Proven Agency/Vendor selection, defining KPIs/goals, 
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines and Linkedin

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