About The Position
Monogoto is a cloud-based and API-driven global cellular connectivity provider, implementing secure IoT connectivity and Private 5G and LTE networks. The company offers an Infrastructure-as-a-Service (IaaS) solution for the IoT industry and enterprise companies.
- Create unique and impactful messaging and communications for launches and customer announcements.
- Manage content including product, industry, and thought leadership content through blogs, white papers, eBooks, videos, web pages, presentations, and more
- Scale and deploy our unique messaging and brand voice into key owned and earned channels – PR, analyst relations, and social media
- Source and manage external creative agencies as needed to ensure key collateral is delivered.
- Design key web strategies to ensure brand and product narrative and experiences are unique and drive new revenue.
- Design, plan, manage and optimize integrated campaigns across multiple channels to generate a pipeline to support customer acquisition activity.
- Develop and manage marketing technology stack (CRM and automation)
- Plans and executes all web (website, blogs, docs), SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Evaluates emerging technologies.
- Analyze digital data to draw key recommendations around website optimization.
- Conduct social media audits to ensure best practices are being used.
- Maintain a digital dashboard of several different accounts.
- Coordinate with the sales team to create marketing campaigns.
- Prepare emails to send out to customers.
- Monitor key online marketing metrics to track success.
- Ensure that the brand message is consistentPrioritize and allocate resource needs to align with the business needs in both the short and long term, achieving a balance between product growth, productivity, business continuity and quality initiatives. Ensure project execution to achieve performance targets while meeting timing and budget constraints.
- Manage and hand on experience all the go-to-market channels including: SEO, PPC, Social, BD, ABM…
- Use business trends and customer needs to create actionable goals that create competitive advantage.