Field Marketing Specialist – EMEA (German speaker)

About The Position

We’re growing and looking to hire a Field Marketing Specialist who embodies our core values: People First, Customer Obsession, Strive for Excellence, and Integrity.

The ideal candidate should have previous B2B experience marketing to and driving demand within vertical industries, a proven track record of hitting pipeline and revenue targets through effective field and channel marketing strategies, a growth mindset, values a close partnership with sales, and broad experience across webinars, trade shows, virtual events, email marketing, and third-party sponsorships.

About Claroty:   

Claroty is on a mission to secure cyber-physical systems across industrial, healthcare, commercial and public sector environments: the Extended Internet of Things (XIoT). The Claroty Platform integrates with customers’ existing infrastructure to provide a full range of controls for visibility, exposure management, network protection, threat detection, and secure access.

Our solutions are deployed by over 1,000 organizations at thousands of sites across all seven continents.

Claroty is headquartered in New York City, with employees across the Americas, Europe, Asia-Pacific, and Tel Aviv. The company is widely recognized as the industry leader in cyber-physical systems protection, with backing from the world’s largest investment firms and industrial automation vendors, as well as recognition from KLAS Research as Best in KLAS for Healthcare IoT Security, the Deloitte Technology Fast 500, the Forbes Cloud 100, and the Fortune Cyber 60. 

Requirements:

As a Field Marketing Specialist, Your impact will be:

• Execute and iterate upon Claroty’s EMEA field strategy to drive net new opportunities, accelerate existing opportunities, and deepen our customer relationships
• Spearhead Claroty’s EMEA physical and digital event strategy, including but not limited to: identifying key events, roundtables, pre- and post communication, and driving attendance
• Localize marketing campaigns and programs at scale across marketing automation, social media channels, webinars, and partner events
• Drive marketing-influenced pipeline and generate MQLs (Marketing Qualified Leads) through onsite activations and support of the sales team
• Effectively manage procurement processes and budget (regional marketing and MDF – Marketing Development Funds)
• Responsible for ordering and tracking event inventory, including collateral, giveaways, and supplies, to ensure timely and efficient execution of events and conferences
• Analyze, track, and report on event ROI based on pipeline, revenue, and MQL metrics
• Develop quarterly plans and work closely with Sales to modify/adapt based on pipeline coverage or gap needs.Work with Marketing and Sales Ops to track, analyze and report on campaign performance across all channels
• Manage field marketing budget and third-party vendors