Duality-VP Marketing

About The Position

About Duality

Duality is a New Jersey/Israel based startup at the forefront of developing and commercializing Privacy Enhanced Technology (PET) solutions. Our mission is to enable organizations to collaborate on sensitive data while protecting data privacy, confidentiality, and regulatory compliance.

We lead the best-of-breed open-source privacy software projects and use them in our commercial offerings. We recently won CB Insights’ AI 100, the RegTech 100 Awards and the AIFinTech 100 Awards. We’re well-funded and backed by Intel Capital, LG Ventures, Team8, Hearst Ventures, and additional leading investors.

Founded in 2016 by world leaders in the fields of data science and cryptography – including Prof. Shafi Goldwasser, a Turing Award winner, a Prof. Vinod Vaikuntanathan, an associate professor at MIT and a Godel prize winner, and Dr. Kurt Rohloff, a recipient of a DARPA Director’s Fellows.

Responsibilities:

• Take responsibility for annual marketing plan, strategy and team
• Identify and plan differentiated and impactful marketing strategies/materials
• Build, manage and coach a high-performing marketing team
• Drive the implementation of marketing campaigns that meet business objectives and drive leads
• Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
• Work closely with the sales department to align sales and marketing strategies
• Manage marketing budget and expenditures
• Maintain brand standards and ensure compliance across all marketing and communications channels
• Identify competitors and evaluate their strategies and positioning and devise counter-strategies

Requirements:

• Demonstrated success in developing and executing marketing strategies and tactics with enterprise software startups
• Successfully developed a category in a not well defined market
• Has analytics driven mindset to use data to both inform the success of a given marketing tactic while helping inform new tactics
• 10 years of marketing experience
• Helped find product market fit through focused approaches used to evaluate, learn and evolve how we navigate through the market
• Has used innovative approaches to break through the noise
• Has an established approach to leverage new and traditional means of capturing attention of qualified personas.
• Uses ROI as an essential component to evaluate success/failure of given tactics
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Build long term relationships with employees, clients, government officials and stakeholders

What we offer:

We value your health and wellbeing which is why we designed our benefits and insurance plans around our employees’ needs.

• Enjoy a friendly and flexible work environment where you’ll work alongside some of the best and brightest in the business
• Competitive compensation, including equity options
• Top-quality and generous medical insurance with dental, vision, HSA and FSA
• 401(k) with matching contributions.
• 15 vacation days and 4 floating holidays
• Remote work reimbursement policy