Claroty-Director Marketing Operations & Technology

  • Claroty
  • United States
  • Full-time
About The Position

Claroty is on a mission to secure the cyber-physical systems that sustain our lives across industrial, healthcare, and commercial environments: i.e. the Extended Internet of Things (XIoT). Its platform is deployed by hundreds of organizations at thousands of sites across all seven continents. Since its inception in 2015, the company has raised $635 million from the world’s largest investment firms and industrial automation vendors. Claroty is headquartered in New York City with employees across the Americas, Europe, Asia-Pacific, and Tel Aviv.

As director of marketing operations & technology, you and your team will drive initiatives that optimize every online touchpoint across the buyers journey for acquisition, lead conversion, and customer retention.

RESPONSIBILITIES

  • Collaborate with the sales operations team to drive lead/pipeline reporting and goal-setting for the executive team
  • Manage and develop the marketing tech stack and related systems, including administrative management of Hubspot, Pardot, Bizible, and the corporate website
  • Manage and govern data across various marketing systems
  • Optimize engagement and usability across all web properties to accelerate traffic growth
  • Establish and train go-to-market teams on scalable marketing processes, including lead follow-up procedure and best practices for campaign creation in Salesforce
  • Become the liaison between the marketing and sales development team to convert leads into pipeline
  • Establish a fulfillment strategy and manage marketing inventory across the globe
  • Provide insights, analysis, and reporting to improve and scale marketing performance
Requirements:
  • 8+ years of experience in marketing operations and technology stack management
  • Experience with web mastering is highly preferred
  • Experience working at a cybersecurity company is preferred
  • Experience working with global teams is preferred
  • Experience managing a team is preferred

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