Senior Product Marketing Manager – Healthcare

Description

We are seeking a Senior Product Marketing Manager – Healthcare to become a subject matter expert, thought leader, and go-to-market driver for the healthcare segment of Claroty’s cyber-physical systems protection platform.

This role will be responsible for both inbound and outbound product marketing activities, from messaging the latest product announcement to sales enablement and marketing campaigns. The right fit is an expert in the healthcare field with a keen focus on translating technical value into business outcomes for Claroty’s ideal customer personas.

About Claroty:   

Claroty is on a mission to secure cyber-physical systems across industrial, healthcare, commercial and public sector environments: the Extended Internet of Things (XIoT). The Claroty Platform integrates with customers’ existing infrastructure to provide a full range of controls for visibility, exposure management, network protection, threat detection, and secure access. Our solutions are deployed by over 1,000 organizations at thousands of sites across all seven continents.

Claroty is headquartered in New York City, with employees across the Americas, Europe, Asia-Pacific, and Tel Aviv. The company is widely recognized as the industry leader in cyber-physical systems protection, with backing from the world’s largest investment firms and industrial automation vendors, as well as recognition from KLAS Research as Best in KLAS for Healthcare IoT Security, the Deloitte Technology Fast 500, the Forbes Cloud 100, and the Fortune Cyber 60.

Requirements:

As a Senior Product Marketing Manager, you will:

• Develop messaging and positioning that aligns with key personas and sales stages for Claroty’s healthcare security solutions.
• Generate product-oriented content including data sheets, solution briefs, white papers, demo videos, and case studies, as well as sales enablement tools including demo scripts, product presentations, and competitive battlecards, among other types of content.
• Collaborate with the Americas marketing teams, including content, growth, field, and campaigns, to develop and execute pipeline-generating strategies.
• Partner closely with the Healthcare sales team to understand their needs, gather feedback on existing materials, and identify new enablement opportunities.
• Work with Product Management to understand the value of new products and features, and effectively communicate that value internally and externally.
• Become a key external-facing thought leader who represents Claroty at events, in speaking engagements, with industry analysts, and with customers, prospective customers, and partners.
• Contribute to competitive intelligence efforts with the creation of analysis, battlecards, and other competitive materials to enable the Claroty field to compete within the market.
• Track and analyse the effectiveness of marketing programs and sales enablement initiatives, using data to inform future strategies and optimizations.